Our Mission

Nupek's mission is to bridge the gap between online and retail stores by bringing analytic tools only available in online markets into your everyday retail store visit. We strive to help our clients gain insight into their customer base, increase product sale volume, and provide innovative tools used with by our embedded artificial intelligence video analytics platform.

Who We Are

Nupek, Inc. is a real-time video analytics and solutions company providing essential data for retail stores such as traffic density, product tracking, and customer base statistics. Nupek leverages pre-existing video surveillance streams to eliminate high initial costs. In addition, Nupek takes advantage of artificial intelligence to provide data with pin point accuracy.

Retail stores are currently in difficult times with online stores taking advantage of customer tracking, targeted advertisements, product placement, etc. Nupek aims to provide these revenue tactics to the retail market by adding features such as customer emotion and interest detection, customer traffic density around product displays, in-shelf product stock, store entrant to buyer conversion, and much more.

Nupek's primary market includes retail environments and small businesses looking to utilize Nupek's computer vision API for simpler tasks that do not require a full solution implementation. The retail environments can include, but are not limited to, both small and large grocery stores, department stores, electronics stores, car dealerships, event venues, and luxury retail stores.

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Nupek, Inc., A Video Analytics Company

Nupek, Inc. is a real-time video analytics and solutions company providing essential data for retail stores

About The Founder

Sarim Ahmed, Founder and CEO of Nupek, Inc., is a Computer Science major at the University of Massachusetts Amherst with a specialization in computer vision and management. Sarim is striving to create a vision and direction for the company, and plans on doing so with the help of his colleagues working at the company.